About
Create, design and develop experiences
Projects
200+
We’ve crafted over 200 projects across industries—each one a chance to build a brand identity that matters.
Creative Branding Studio
ROJITAS is my independent creative studio and branding agency in Costa Rica, founded by me, designer Andrés Rojas Murillo. Based in San José, I specialize in graphic design services, logo design, and visual identity, serving not only local clients but also international brands worldwide. My work is multidisciplinary, dynamic, and driven by the belief that creativity isn’t just decoration—it’s a tool for transformation.
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I am passionate about the creation, design, and development of brand experiences as a creative agency in Costa Rica. I work closely with each client to understand their goals, challenges, and needs, and from that understanding, I co-create coherent visual solutions designed to connect with their audiences authentically and effectively.
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Because a brand isn’t something you design, it’s something you build. And that takes real collaboration, honesty, and a clear process that puts purpose first.
This is what I call Brand Wellness. A process that looks beyond visuals and gets to the soul of your brand. I dive into the culture, the art, and the human stories that make a brand matter. Together with my collaborators and creative partners, I shape brands that don’t just look good—they leave a mark.
How long ago?
08 years
Eight years of growth. Eight years of collaborating with incredible brands and advertising agencies in Costa Rica. Throughout that time, ROJITAS has evolved, continually moving forward and learning.
Our service
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​As a studio focused on creativity, I specialize in brand building and strategy, design, architecture, and positioning. I also work on digital experiences, motion graphics, packaging, and, of course, my great love: typographic design. I’m a branding agency that lives and breathes creativity. Brand building, marketing strategy, logo design, architecture, graphic and web design—I do it all, from digital experiences to motion graphics, from packaging to my great love: typography.
Process
Culture, humanity,
and brands
Brand Wellness
I see branding as a promise—a philosophy that shapes every project I take on. Because today, people and brands are more connected than ever; they influence and inspire each other constantly. That’s why I believe a brand’s visual identity isn’t just about looking good. It’s about capturing the feeling, the experience, and the deeper meaning behind that connection.
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To me, that’s what Brand Wellness is all about: using graphic design and creativity to build brands that resonate with people and bring clarity and purpose to every interaction.
Our process
01
Kick off
Project onboarding and briefing with our client
02
Market context
We start by understanding the world your brand lives in. We dive deep into the market and the competition, how they act, what they say, and what they ignore. We break down the details—product, culture, and context—so we can find the insights that build real emotional connections.
03
Brand Identity
We get to know the soul of your brand. What drives it. What moves it. What it dreams of becoming. From there, we shape its mission, values, key attributes, personality-giving archetypes, manifesto, value proposition, tone, and communication style—every element that bring its purpose to life.
04
Creative Concept
We craft a creative strategy that aligns with your brand’s goals.
We write a manifesto that captures its essence. From there, we explore and shape the overarching creative concept, defining how the brand will express itself and connect with the world.
05
Visual Identity
This is where everything comes together. We define the visual guidelines and build the brand’s master identity system. The pieces that make your brand unmistakable.
Andrés Rojas Murillo
ROJITAS is my branding agency & creative studio—a space fueled by collaboration, friendship, and a shared passion for design. Together with talented freelancers and creative partners, we bring each project to life with care and intention. My portfolio reflects a range of experiences: from projects I’ve had the joy of working on with incredible creative agencies, to meaningful collaborations with direct clients who trusted my creative vision.
I’ve been building my personal brand for over 8 years, and I have more than 12 years of professional experience in graphic design services and creativity.
Art Creative Director / Founder
Brands where Andrés has left his creative mark
Coca-Cola - Cerveza Imperial - McDonald´s - Movistar - Liberty - Heinz - Banquete - Aeropost - H-Solís - Colados Heinz - Productos Coca-Cola (Fanta, Sprite, Fresca, Hi-C, Powerade, entre otros) - Master Gin - MG Spirit - Pfizer - Cemaco - Intel - Shoppers - Selina - Dos Pinos - Gallito - Musmanni - DIAGEO - Claro - Grupo Purdy - WalMart
