ANDRÉS ROJITAS MURILLO
ROJITAS is me: Andrés Rojas, visual creative and art director. ROJITAS is simple—it’s my personal brand; a space where I showcase my portfolio, my personal projects, and everything that drives me to create, design, and explore culture.
Visual Creative and Art Director, specialized in Branding and based in San José, Costa Rica.
Projects I approached with a lot of love, dedication, and commitment. Thanks to the advertising agencies, founders, and clients who trusted my work. Here’s a glimpse.
MORE PROJECTS:
TRYBE is not a clinic. It’s a system. We merge biological dentistry, functional medicine, and regenerative science into a single, root-cause-driven experience. No fragments. No fluff. Just clear answers, real healing, and a healthcare model that finally makes sense
Being authentic is the essence of our personality, exploring who we are, shouting it out to the world, and feeling free for who we are. Awakening your best version and ours, making us feel at our best in every moment, gathering and celebrating.
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Creativity in fluidity. The experience of our brand and company guarantees a seamless service, personalizing each event and turning it into an innovative experience.
A simple, visually clear system aligned with environmental care. I designed the visual identity for Coca-Cola’s Punto Retornable — a space created to reflect the brand’s commitment to sustainability through thoughtful design.
What history has taught us is that sauces made with chiles often create a burning sensation on the palate. Salsitas DonGeorge is quite the opposite—it’s the essence and creativity of design turned into a sauce.
Bonfire’s logo is 100% typographic. The letter “B” serves as its main graphic element: the first visual point of contact within the system.
ESTUDIO
Creative studio & strategic design.
Rojitas is my independently founded multidisciplinary design studio focused on branding; a space where I explore coherent ideas and focus on identities that add human experiences to brands in a thoughtful and ingenious way.
Andrés Rojas Murillo
Art Director // Designer
I build purpose-driven brands by developing brand identity design that defines their core essence—creating names that stand out, voices that connect, and visuals that captivate. My visual identity work includes everything from logo design to packaging and digital experiences that bring your brand to life.
Branding strategy
Logo Design
Naming
Visual Identity
Brand Identity
Visual Communication
Packaging
Shopper Design
Digital
UX - UI
Web prototype
Web Development
E-commerce
Others
Graphic Design
Digital experiences
Audiovisual
Animation 2D
Motion Graphics
3D Design
AI Design