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Dot.
Project: Branding / Customer: Dot / Year: 2024
There is a common perception that architects only design. However, in many cases, their role extends far beyond that: they can also act as advisors, consultants, and developers of comprehensive solutions. This broader vision is the foundation of the Evolution concept, which defines the philosophy behind Dot — a brand that designs and develops architectural projects, from concept to construction.
Everything begins with a dot. The dot represents the origin: the initial intention, the creative drive that sparks the process. From there, a line is drawn — a symbol of structure, direction, and thought — which then becomes a plane, the space where ideas are transformed into built reality.
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Solidity: Represented through a bold, strong, and structured typeface. It communicates clarity, confidence, and stability — just like the solid foundation behind any well-conceived architectural project.
Form: The plane, as a representation of form, allows abstract concepts to take physical shape. It translates vision into tangible outcomes — spaces, proportions, structures, and experiences.
Origin: The dot, as the essential symbol. A minimal yet powerful gesture — the beginning of everything. It reflects architectural thinking as an evolving process, where each project is born from something essential and grows in complexity and intention.
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Dot doesn’t just design spaces; it approaches them strategically, develops them with technical insight, and builds them with purpose. Its method integrates form, function, and vision — generating solid, thoughtful projects from origin to execution.
Art Direction / Design - Andrés Rojas Murillo
Animation - Andrés Rojas Murillo
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