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Bonfire

Project: Re-Branding / Customer: Bonfire / Year: 2025

Bonfire is a universe in constant evolution. A space where technology, digital design, and software development integrate to automate processes, without losing the value of what makes us human. We believe that automation is not about disconnecting, but about facilitating. It is about freeing up time, simplifying the complex, and strengthening relationships.

Because transforming the universe is, above all, about building lasting relationships and evolving together. And at Bonfire, igniting the future means doing so in a human, useful, and purposeful way.

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Bonfire’s logo is 100% typographic. The letter “B” serves as its main graphic element: the first visual point of contact within the system.

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Conceived under the umbrella of the core concept, it represents the visual synthesis of what defines us: a spark that ignites and evolves, a constant flame that inhabits and shapes our universe. The typeface was designed from scratch. It is highly legible, with a semi-bold weight that conveys solidity and presence, while being balanced with subtle cutouts that interact with the “B” and reinforce its graphic prominence.

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