Happysteps

The graphic concept is built on five design pillars, with a primary focus on the brand’s ability to convey happiness and a welcoming smile to its customers. The shape of a foot is subtly embedded in the construction of the logo, specifically in the letter "y". The circular form plays a vital role in the brand’s visual narrative—each letter in the name happysteps leans strongly toward curves and rounded shapes. Lastly, the story is subtly echoed in the letter "a", inspired by Greek culture, believed to be the birthplace of podiatry.