top of page
Partner
Project: Re-Branding / Customer: Partner Agency / Year: 2021
Partner is an agency that transcends time — not only for its trajectory but for its ability to achieve unique creative goals alongside each client. Its approach goes beyond the imaginary, becoming a living brand with a strategic vision that adapts to context, evolves with purpose, and responds to the needs of each project.
This transformative nature makes Partner a highly versatile concept — an agency that reshapes itself with every identity while maintaining dynamism, strength, and character. Each project is an opportunity to reinvent itself without losing its essence.
%203_55_54%E2%80%AFp_%C2%A0m_.png)
-3_55_28%E2%80%AFp_%C2%A0m_.jpg)
That’s why its visual expression had to reflect this spirit: a fully typographic identity, built from scratch, dynamic, transcendent, and easy to read. The composition embraces the unexpected — a bold, all-caps structure that conveys respect and solidity, while certain letters break the rhythm to introduce movement, tension, and personality.
-3_55_41%E2%80%AFp_%C2%A0m_.jpg)
The final dot becomes a symbol of transcendence: “It’s Partner, nothing else.”
A statement that is confident, clear, and unapologetically direct. The color palette is grounded in a light blue tone, but complemented by vibrant accents — purple, green, and orange — that bring freshness, dynamism, and visual openness. This is a bold, contemporary brand made for creative businesses that embrace innovation.
Partner doesn’t just design brands — it transforms them. It’s an agency that sees change as a creative engine and identity as an evolving experience.
Art Direction / Design - Andrés Rojas Murillo
Animation - Andrés Rojas Murillo
bottom of page